The era of cognitive business is here, and it's led by IBM Watson. Watson is designed to understand, reason and learn; in a sense, to think. And when your business thinks, you can outthink: challenges, competitors, limits. IBM and our clients use the latest innovations in technology to solve the world’s biggest challenges. From energy, transportation, utilities, and government, to healthcare, banking, retail, and telecom, our clients push the boundaries of what’s possible in the world of business. IBM has pioneered technologies such as cognitive computing, cloud computing, predictive analytics, artificial intelligence, and more, enabling organizations to discover and harness new insights across industries. Together we're making the world work better.